Creo inks CBG supply partnerships, plans Creovate event

Fifth & Root and Joiya will use Creo's cannabigerol to develop new skin care products.

6/16/2021

Ingredient company Creo, whose proprietary platform is designed to product natural cannabinoids without the cannabis plant, has inked two partnerships that will use its cannabigerol, or CBG, in skin care products. Creo will be working with Fifth & Root and Joiya to introduce various products using Creo CBG.

"We are thrilled to collaborate with Fifth & Root and Joiya to bring high-quality innovative CBG products to market," says Creo Co-founder and CEO, Roy Lipski. "With Creo, our partners gain access to an abundance of superior cannabinoid ingredients that support the development of innovative products for wellness, beauty and nutrition."

Fifth & Root said it plans to use CBG in a spot treatment for blemishes, and Joiya will be adding various targeted skin care products to its collection that focus on calming skin, promoting radiance stimulating graceful aging, the companies said.

"At Fifth & Root we focus on using thoughtfully crafted, plant-based ingredients. By partnering with Creo and infusing its sustainable and high-quality CBG within future innovation, we are able to expand our collection of pure and natural solutions for healthier skin," said Ginger Mollo, chief integration officer and general manager of Fifth & Root.

Joiya’s vice president of product innovation Rachel Ross said, “Partnering with Creo allows us to deliver clean, safe, and effective skincare products by maximizing the many benefits of CBG and other rarer cannabinoids.”

Creo also unveiled plans for its inaugural Creovate event, which will be focused on bringing experts together to discuss such cannabinoid ingredients at CBG and the future of the industry. The event will feature a keynote from actor and director Jaime King, as well as experts including Liliana George, founder of Pure Beauty Concepts; Mia Davis, vice president of sustainability and impact at Credo Beauty; Bethany Gomez, managing director of Brightfield Group; Dr. Jessica Peatross, a leader in functional medicine; and Mitch Hara, a CEO, advisor and investor in cannabis, beauty, CPG and retail.

The event is slated for June 22 at 11 a.m. PST. More information can be found here.

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