Skip to main content

Cloud Water gives CBD some sparkle

a man smiling for the camera

Great taste and 25 mg of CBD in each bottle?

That is what officials at Cloud Water Brands said their four SKUs of sparkling water offer consumers and why the product line is different from almost every other beverage in the marketplace. 

The Cloud Water line features such flavors as Aztec chocolate and strawberry; blackberry, lemon and rosemary; blood orange and coconut; and grapefruit, mint and basil. Products are priced at $78 for a 12-pack and around $7 for an individual 12-oz. container. 

“Our taste profile is pretty unique,” said Alexandra Galindez, chief marketing officer of the New York-based company. “Our products have a great taste profile and are lightly sweetened with raw honey.  We are a premium brand in terms of ingredients and packaging. We are definitely taking the high road with this product and consumers will taste the difference.”

Marc Siden, co-founder and CEO of the company, said: “There is a large demand for CBD products in the beverage category. We don’t make any claims, but we have a great following of consumers who enjoy the beverage and feel that the CBD in it is helping them.”

Most Popular Content

Albertsons' Roche: In-Store Unlocks New Opportunities to Rethink Retail Media Measurement

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.
Albertsons

Why Ahold Delhaize USA Is Going In-House for Its Retail Media Edge

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 
Bobby Watts Ahold

Why Lidl Keeps Its Distance From Retail Media, AI Pricing as Others Double Down

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.
Lidl

Data Language Gap Undermining Retail Media Progress and Potential

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.
data language

Why Kroger Precision Marketing Wanted a Full-Funnel Reset

The shift has let KPM work more holistically with its merchandising partners in brand conversations.
Kroger
X
This ad will auto-close in 10 seconds