Skip to main content

Cloud Water gives CBD some sparkle

a man smiling for the camera

Great taste and 25 mg of CBD in each bottle?

That is what officials at Cloud Water Brands said their four SKUs of sparkling water offer consumers and why the product line is different from almost every other beverage in the marketplace. 

The Cloud Water line features such flavors as Aztec chocolate and strawberry; blackberry, lemon and rosemary; blood orange and coconut; and grapefruit, mint and basil. Products are priced at $78 for a 12-pack and around $7 for an individual 12-oz. container. 

“Our taste profile is pretty unique,” said Alexandra Galindez, chief marketing officer of the New York-based company. “Our products have a great taste profile and are lightly sweetened with raw honey.  We are a premium brand in terms of ingredients and packaging. We are definitely taking the high road with this product and consumers will taste the difference.”

Marc Siden, co-founder and CEO of the company, said: “There is a large demand for CBD products in the beverage category. We don’t make any claims, but we have a great following of consumers who enjoy the beverage and feel that the CBD in it is helping them.”

Most Popular Content

P2PI Announces 2025 Retail Media Award Winners

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.
retail media awards winners 2025

Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.
nabisco CTV campaign

From Strategy to Success: The Journey to Profitability in Retail

This ebook will help retail marketing leaders begin to map a new journey to profitability — one that takes into consideration the new and emerging trends that are shaping the future of retail. Discover strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.
From_Strategy_to_Success_The_Journey_to_Profitability_in_Retail

The Evolution of Skincare Marketing: From Glamour to Authenticity

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.
skincare

Making the Most of BevAlc's New Era in Ontario

As convenience stores can now sell alcohol for off-premise consumption, brands are rethinking their promotional strategies.
C store
X
This ad will auto-close in 10 seconds