Cheech Marin, Ayurvedic Pharmaceuticals partner on Cheech’s Stash CBD
Move over, Martha Stewart — one of the best-known names in cannabis is entering the CBD space via a distribution deal with Ayurvedic Pharmaceuticals. Cheech Marin is working with the company to launch Cheech’s Stash CBD, which borrows part of its name from Marin’s line of marijuana products.
Created alongside his children, Cheech’s Stash CBD includes tinctures, soaking salts and body creams, as well as tea. It will be merchandised in more than 5,000 smoke shops, gas stations, and 7-Eleven convenience stores in Arizona, California, Florida, Nevada and Texas.
"I am excited to share these wonderful CBD products that my family and I have carefully curated," Marin said. "We love these products for our own use and think others will believe the same."
Cheech’s Stash CBD is the latest CBD brand to get a big name attached to it. Launched last year, Martha Stewart CBD has made big inroads in the marketplace via its eponymous founder’s partnership with Canopy Growth. The brand already has expanded into pet products and is being stocked at Vitamin Shoppe stores nationwide.
Ayurvedic Pharmaceuticals is an African American-owned business wit a focus on vegan-friendly and cruelty-free products grown in the United States. Currently, the company is building a cannabis testing Lab in California.
Lisa Marcus, CEO fo GLE Brands and marketing and PR director for Cheech’s stash worked with Ayurvedic Pharmaceuticals’ Barrett LaRoda to create and negotiate the distribution agreement. "We are very happy to enter into this agreement with Ayurvedic Pharmaceutical," Marcus said . "They recognize the quality and potential benefits of our CBD products and are dedicated to making them available to as many consumers as possible."
