Skip to main content

Charlotte’s Web provides pet adoption kits during pandemic

salazar

Hemp extract company Charlotte’s Web is rewarding people who adopt a pet during the COVID-19 pandemic. With animal shelters reporting record high pet adoption rates, the company said it is providing adopters an $89-value “Welcome to the Family” gift box that includes products with full-spectrum CBD, including its chews, full-spectrum hemp extract drops and canine hemp=infused balm. 
The company noted that like humans, dogs have an endocannabinoid system that can play a role in helping their bodies maintain general balance and wellbeing. 

"We're kind of a dog crazy and loving work culture here at Charlotte's Web. It was a natural for us to want to find a way to show our gratitude to those caring individuals who adopt or foster shelter dogs," said Deanie Elsner, Charlotte's Web CEO and president. "We launched our line of pet-friendly products last year and have seen through sales growth how much consumers care for their pets with a variety of health needs."  

Charlotte’s Web’s full-spectrum pet line includes the extract drops in 7- and 17-mg strengths with a pump dispenser. They retail for $29.99 and $59.99, respectively. The company’s chews come in three varieties — calming, senior and hip and joint — each of which is sold in 30-counut bottles with a suggested retail price of $34.99. The hemp-infused balm is meant to be massaged into pets’ skin and paws and retails for $24.99. 

The giveaway is kicking off with a donation to Last Chance Rescue, an organization that is focused on relocating animals from “kill” facilities to ‘no-kill” facilities and foster families until they are adopted. 

New owners can claim the “Welcome to the Family” pet adoption box on the Charlotte’s Web website. 

Most Popular Content

P2PI Names 40 Under 40 Class of 2025

The fourth annual awards program spotlights the next generation of leaders in commerce marketing.
p2pi 40 under 40 2025

2025 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.
wex 2025

Loblaw Advance Debuts Linear Multi-Touch Attribution Solution

Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.
Loblaw Advance multi-touch attribution

Hall of Fame Profile: Sarah Nellson, Ferrero

Nellson, trade marketing director, knows how strong teams and new processes can add real value to any business, and she thrives on the challenge of making that happen.
HOF Nellson

Grocery Retail Media Networks: A Journey ‘From Side Hustles to Strategic Engines’

Leaders from top companies weigh in on retail media’s evolution, ongoing priorities for both retailers and CPG brands, and what’s holding the industry back.
Grocery_Retail_Media_Networks
X
This ad will auto-close in 10 seconds