Skip to main content

Charlotte’s Web profile highlights company’s strengths in CBD

salazar

Executives at Charlotte’s Web are optimistic about their position in the CBD market. That’s according to a new profile of the company at sister site Drug Store News. 

The profile highlights the company’s growth from direct-to-consumer brand to CBD powerhouse that has undertaken various efforts that position it to succeed in the growing CBD opportunity at mass retail. 

Even as it faces some industry-wide challenges with regulation, with the recent acquisition of Abacus Health Products under its belt, the company appears focused on future. 

“Our immediate intentions are to clean up our product assortment to make our brands stronger,” CEO Deanie Elsner said. “Then we will springboard into new products. We have some terrific new products that we plan to introduce later this year and in 2021. We think they will help position us as the market leader.” 

To read the full profile, click here. 

Most Popular Content

Harris Teeter Shoppers Embark on 'Aisle Adventures'

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.
harris teeter

Inside Kellanova's Omnichannel Program With U.S. Soccer

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.
Kellanova and U.S. Soccer 2026 program at retail

Sam's Club Taps Membership, Jason Sudeikis for Major Transformation

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
sam's club 2026 exterior

Why Retail Media Has Outgrown the CPG Org Chart

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.
Sarah VanHeirseele of agency Blue Chip

Every Major Retail Media Network Can Prove Incrementality — And That's the Problem

Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.
Moody Khan of Circana
X
This ad will auto-close in 10 seconds