Skip to main content

Charlotte’s Web profile highlights company’s strengths in CBD

salazar

Executives at Charlotte’s Web are optimistic about their position in the CBD market. That’s according to a new profile of the company at sister site Drug Store News. 

The profile highlights the company’s growth from direct-to-consumer brand to CBD powerhouse that has undertaken various efforts that position it to succeed in the growing CBD opportunity at mass retail. 

Even as it faces some industry-wide challenges with regulation, with the recent acquisition of Abacus Health Products under its belt, the company appears focused on future. 

“Our immediate intentions are to clean up our product assortment to make our brands stronger,” CEO Deanie Elsner said. “Then we will springboard into new products. We have some terrific new products that we plan to introduce later this year and in 2021. We think they will help position us as the market leader.” 

To read the full profile, click here. 

Most Popular Content

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

Kroger Consolidates Media, Loyalty and Insights Under RMN

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.
KPM unifies teams

What Shopper Marketers Need to Know About Back-to-School 2025

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
BTS 2025

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

Duracell Redesigns Battery Shopping Experience at Walmart

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.
Duracell battery center inside Walmart
X
This ad will auto-close in 10 seconds