Charlotte’s Web adds board member

7/15/2020

Jean Birch

Charlotte’s Web has a new member on its board of directors. The board’s latest member is Jean Birch, an independent public company director who also sits on the boards of Jack in the Box, Forrester Research and CorePoint Lodging.

"We are grateful to have Jean joining the Charlotte's Web board as an independent director,” said Joel Stanley, chairman of the board and co-founder of Boulder, Colo.-based Charlotte’s Web. “Her broad public company board experience combined with her operational experience will be invaluable to us as we map the next part of our journey for Charlotte's Web.”

Birch has more than 20 years’ experience in consumer retail. She has formerly led such companies as Papa Murphy’s. IHOP, Macaroni Grill and Corner Bakery Café, is a board leadership fellow certified by the National Association of Corporate Directors. At Charlotte’s Web, she will serve on the company’s compensation and audit committees.

"I am honored to be joining the Charlotte's Web Board as they enter the next phase of their growth,” Birch said. “Charlotte's Web is an exciting company operating in a dynamic industry and I look forward to collaborating on the long-term strategy to accelerate growth."

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.

Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

See Inside Target's Design-Forward New York Concept Store

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.