CBD living debuts benefits-focused labels

In an effort to make shopping its products easier, CBD Living is rolling out new labels for its products. On the labels, the Corona, Calif.-based company’s products will be identified with one of five categories — Calming, Energy, Immunity, Relief and Sleep — and will call out  such features as gluten-free and vegan. 

 “People typically turn to CBD because they have a particular problem they are trying to solve, be it anxiety, insomnia or pain,” said Sean McDonald, COO of CBD Living. “By highlighting the product benefits right on the label, we hope to make it faster and easier for customers to find the perfect item for them.”

The new labels also will identify the number of units per bottle, as well as the CBD dosage per individual unit. CBD Living said the new labels would help identify which of its proprietary manufacturing processes — retention technology, water soluble technology or self-emulsifying technology — were used to create the product. 

Currently, CBD Living products are sold in more than 5,00 retail stores nationwide.