Skip to main content

CBD bath salts make waves at virtual ECRM event

David Salazar
salazar

CBD is central to the product that won the Drug Store News/ECRM Buyers’ Choice Award at a recent virtual ECRM session. Westlab won the Buyers’ Choice Award for its Mindful Salts bath product at the virtual ECRM Skin, Bath, Cosmetics and Natural Beauty session. 

Westlab develops mineral bathing salts with the aim of providing high-quality wellness products at affordable prices. Among its slate of bath salts is Mindful, a blend Epsom and Himalayan salts that are infused with frankincense and bergamot essential oils, as well as CBD to help promote deep relaxation. 

The product was chose by attendees using the ECRM Connect platform, which featured a designated Drug Store News-branded Buyers’ Choice Awards section. To read the full story on DSN, click here. 

Most Popular Content

Heinz's Love Lid Lets Consumers Choose Their Perfect Squeeze

The brand’s customizable lid is part of a limited-time bundle for peak grilling season.
Heinz

Inside Chobani's Full-Funnel Campaign With U.S. Soccer

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

C&S Wholesale Grocers Claims Majority Ownership Over Winn-Dixie

Move ensures that Winn-Dixie's growth plans thrive by providing long-term solutions to structural costs and supply chain capabilities.
winn-dixie storefront

Hello Whipped Targets Gen Z With Foaming Toothpaste Line

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.
hello whipped

How Clorox Gets in Front of Back-to-School Consumers

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.
Clorox

Related Topics

X
This ad will auto-close in 10 seconds