CBD bath salts make waves at virtual ECRM event

7/8/2020

CBD is central to the product that won the Drug Store News/ECRM Buyers’ Choice Award at a recent virtual ECRM session. Westlab won the Buyers’ Choice Award for its Mindful Salts bath product at the virtual ECRM Skin, Bath, Cosmetics and Natural Beauty session.

Westlab develops mineral bathing salts with the aim of providing high-quality wellness products at affordable prices. Among its slate of bath salts is Mindful, a blend Epsom and Himalayan salts that are infused with frankincense and bergamot essential oils, as well as CBD to help promote deep relaxation.

The product was chose by attendees using the ECRM Connect platform, which featured a designated Drug Store News-branded Buyers’ Choice Awards section. To read the full story on DSN, click here.

P2PI Announces 2025 Retail Media Award Winners

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.

Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

Meijer Continues to Expand Neighborhood Market Format

The retailer will open another small-format store in Metro Detroit in April.

The Evolution of Skincare Marketing: From Glamour to Authenticity

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

From Strategy to Success: The Journey to Profitability in Retail

This ebook will help retail marketing leaders begin to map a new journey to profitability — one that takes into consideration the new and emerging trends that are shaping the future of retail. Discover strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.