Skip to main content

Cannabis company acquires rights to Ahiflower oil to enhance products

a person posing for the camera

A Canadian cannabis company has struck a multi-year deal with a North Carolina-headquartered supplements and nutraceuticals company to enhance the wellness of the hemp/CBD products the company plans to produce.

Auxly Cannabis Group has completed a global licensing deal with Natures Crops International for its Ahiflower oil, which will be grown under contract by a group of leading UK farmers. Auxly will purchase the exclusive global rights to the Ahilflower oil to add into its cannabis and CBD products. The oil is said to be the most complete and balanced plant source of essential omega fatty acids.

Out of its York, England operation, Ahiflower is a non-GMO oilseed crop grown exclusively by Nature's Crops under long-term contracts with specially trained and supported independent farmers across the UK who are part of the Ahiflower Growers Club. 

"Our elite farmers do an exceptional job, having improved Ahiflower seed yields by over 500% in just the past few years. This enables Ahiflower oil to compete with any other plant-based omega oilseed crop and joins UK-grown Ahiflower oil with a major consumer trend in CBD products globally," said Simon Meakin, Nature's Crops' UK agronomy and operations manager.

Once Ahiflower seeds are harvested, they get cold pressed in the UK to produce a crude oil that is then shipped to Canada to be further refined into Ahiflower oil and added to the CBD products to add a source of wellness. Ahiflower oil contains more combined omegas than other natural plant or seed oils and contains a combination of the elements found in fish oil, evening primrose oil, olive, and flax seed oils.

Hemp-derived cannabidiol products are sold legally in the UK as non-medical novel food products if containing no psychoactive THC and make no health claims related to CBD content.

Most Popular Content

Stater Bros. Markets Rolls Out In-Store Retail Media

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.
stater bros x in-store marketplace

How PepsiCo Used Walmart's Data to Rethink Launch Playbook

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
PepsiCo

In-Store Experience: The Solution to Retail Media's Growth Problem

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.
Dilini Fernando of Freeosk

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Walmart Debuts Beauty Expert Role

The pilot program is currently underway at 22 stores in Texas and Arkansas.
Walmart beauty worker
X
This ad will auto-close in 10 seconds