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12/04/2020

Caliper’s dissolvable CBD powders hit Circle K in Texas

David Salazar
Managing Editor
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Caliper, a brand of dissolvable CBD powders is expanding its distribution. The company’s products were added to more than 600 Circle K stores in Texas in mid-November, bringing its total current retail distribution to more than 1,000 stores.

“We are thrilled to be on shelves in Circle K,” said Nicole Maione, General Manager of Caliper CBD. “The marriage of Caliper CBD with one of the world’s largest convenience chains makes perfect sense: Caliper is designed for on-the-go relief at an on-the-go price point.

Caliper CBD, the Denver-based brand’s flagship product, is a flavorless, dissolvable powder that can be added to any food or beverage for easy incorporation into a user’s routine. The company said the product is clinically validated for speed of onset and bioavailability. 

“According to NACS, more than 80% of products purchased in convenience stores are consumed within the first hour of purchase, and 15% of those purchases include beverages, said Maione. “Caliper CBD dissolves instantly into any beverage, and we’re excited to offer customers a product that’s as high-quality and convenient as Circle K itself.”

Two-packs of Caliper CBD retail for $5.99, and the product launched with a promotion that gave consumers a free Circle K-brand water with purchase of Caliper CBD.