Caliper Swiftsticks look to change up CBD delivery

8/12/2020

Heading

Subheading

The latest product from Caliper Foods, an expert in water-soluble cannabinoids, is looking to help consumers use CBD without needing a medium to dissolve it in. The Denver-based company’s Caliper Swiftsticks offer a flavorless CBD powder that dissolves directly on the tongue.

The single-serve packets are sold in multi-pouches in three flavors — mixed berry, cool mint and lemon lime. Each packet contains 20 mg of CBD and are made without artificial flavors, gluten, fat and GMOs. They are free of THC.

Caliper’s flagship product, Caliper CBD, offers a water-soluble option to mix into food and beverages. Both products are made from U.S.-grown hemp and offer more bioavailability in the first 15 minutes after ingestion that oil-soluble CBD products.

"We created Caliper Swiftsticks to provide our customers another easy and safe way to enjoy the benefits of CBD," said Nicole Maione, general manager of Caliper Consumer Goods. "Our products are always backed by science and go through rigorous testing for safety and potency. We pride ourselves on providing consistency and convenience unlike any other CBD product on the market. Whether you're new to CBD or an enthusiast, Caliper is committed to making everyday life a little less achy, a little more restful, and a little less stressful."

At retail, Caliper offers 2-, 10- and 30-packs for $6.99, $29.99 and $49.99, respectively. Online, the company offers 30- and 60-packs, with the 60-pack retailing for $84.

test test test

From Strategy to Success: The Journey to Profitability in Retail

This ebook will help retail marketing leaders begin to map a new journey to profitability — one that takes into consideration the new and emerging trends that are shaping the future of retail. Discover strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.