Skip to main content

BioFit 360 launches new brand InnerG

salazar

Industrial hemp CBD manufacturer BioFit 360 is diversifying its offerings with a new brand meant to offer tasty, quality products in eco-friendly packaging. InnerG, from the Los Angeles-based company, includes mint chocolate and orangesicle CBD drops, gummies and soothing muscle cream — all of which are vegan. 

"With school schedules beginning in a variety of formats including online, hybrid, and in-person, we're introducing a new and exciting alternative to help reduce stress and anxiety," said Heather Hughes, BioFit 360 president. "Our delicious CBD oil drops can help students and professionals manage the chaos in a natural, plant-based way."

InnerG has debuted with giveaways and special offers being awarded through its Instagram (@InnerGcbd) and its website. The brand also has tapped pro surfer Dylan Graves and other motocross and Olympic athletes as brand ambassadors. 

 "I explained to [InnerG] that I didn't want another sticker on my board, I wanted to collaborate with friends," he said. "That's what it's all about, on top of reaping the benefits of CBD."

As an introductory offer, InnerG drops currently are 50% off. 

Most Popular Content

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

2025 OmniShopper Awards Winners

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.
2025 omnishopper awards

P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
p2pi live

Kroger, Mondelez, Disrupt Customer Experience to Deliver Results

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.
LIVE RE-HUMANIZING OMNICHANNEL

The Digital Circular Gap: Smaller Grocers Struggle to Modernize Foundational Shopper Touchpoint

While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.
grocery
X
This ad will auto-close in 10 seconds