B Great launches tincture trade-up program

B Great’s latest promotion is meant to underscore its quality and transparency by letting consumers trade in other brands’ CBD tinctures for B Great’s. 

The offer, which will give consumers a free B Great CBD tincture in exchange for that of a competitor, is in response to a Food and Drug Administration report to Congress that noted many tinctures being sold do not contain the amount of CBD stated on the label. Random tests on various CBD brands found that most tinctures were mislabeled, with 10% containing less CBD than advertised and 45% containing more than advertised. 

"People purchase CBD tinctures to support their wellness, and they deserve to know what they're putting in their bodies," said B GreatFounder and CEO Barbara Goodstein. "At B GREAT, we take quality and transparency seriously, triple-testing every product batch at credible, dependable, and independently-operated FDA-approved labs and listing certificates of analysis on our website. We invite anyone concerned about the quality of their CBD tincture to trade in their current brand for a free B Great tincture — no questions asked."

The promotion will run through CBD Day on Aug. 8 for the first 100 consumers who elect to trade up via the company’s website. In addition to the tincture, B Great makes a line of full-spectrum hemp products that include wellness supplements, skin care products and wellness shots.