Officials at New York-based B Great said they are offering a curated line of CBD products that offer “best in class for quality, taste, transparency and trust.” In fact, according to company CEO Barbara Goodstein, the 13-SKU product line will stand out for its predictability and trustworthiness with consumers.

“We put a lot of effort in making sure our products cut through the noise in the CBD category,” Goodstein said. “Consumers don’t want ordinary. They want great, and with all the steps we take, consumers can trace the ingredients in these products from start to finish. We know consumers have a lot of choices when it comes to CBD, but those choices blend together in a sea of question marks about how the products are made and whether or not they are effective.”

Goodstein said that B Great’s products are all non-GMO, made in the United States at FDA-registered facilities, third-party tested and made from full-spectrum whole hemp. Products in the line include a relief and recovery cream, lip defense moisturizer, hemp balm, gummies, antioxidant, shave serum, and tincture hemp oil. Price points range from $13.99 to $62.99.

“Our specially formulated drinkable shots are not only effective but great tasting as well,” Goodstein said. “Our chewable gummies provide easy stress relief, while the hemp relief and recovery cream is designed to take ache relief to the next level.”