Another Test

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.

This case study details the full-funnel program, including retail media, influencers and in-store activations.