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Am I D10 Ready? Rob Mahoney 11/30/2023 No. No, I'm not. PDF File Most Popular Content Danone Recreates Coffeehouse Vibe at Home Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers. Behind Albertsons' AI and Tech Transformation CEO Susan Morris outlined four strategic priorities during the retailer's latest earnings call. Institute Events Mark your calendar for Path to Purchase Institute events in 2026. Research Reveals Why Retail Media Measurement Is Lagging Expectations Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value. Path to Purchase Institute Announces New Advisory Council to Guide the Future of Commerce Marketing Board of senior commerce marketing leaders to help guide strategic priorities, content and programming for P2PI.
