Skip to main content

Abacus CEO highlights company's charitable event

David Salazar
salazar

Perry Antelman, CEO of Abacus Health Products, recently spoke to Store Brands sister publication Drug Store News about how the company has been giving back with a focus on conditions that affect many of its users. 

Antelman highlighted the Survive and Thrive: COVID-19 Celebrity Challenge to benefit the Arthritis Foundation, a live-streamed fundraising challenge held in April that raised money on behalf of the Arthritis Foundation and included such celebrities as football star Rob Gronkowski, model Camille Kostek and Pro Footbal Hall of Famer Brian Urlacher. 

"We created this event to spread positivity and optimism during COVID-19," Antelman said. "To show people all over the world that this is not just a time to survive, but an opportunity to thrive."

The full interview can be read here. 

Most Popular Content

2026 OmniShopper Awards Winners

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
OmniShopper Awards

How Kraft Heinz Drove Incremental Sales Lift With In-Store Retail Media at Empire

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.
Kraft Sobeys Empire In-Store Screen

Inside Kimberly-Clark's Walmart-Exclusive Blend of Disney, Discovery and Play

This case study details the full-funnel program, including retail media, influencers and in-store activations.
Walmart Huggies Disney Aisle Takeover Retailtainment Experience

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
logo

Hall of Fame Profile: Katie Williams, The J.M. Smucker Co.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily.
HOF

Related Topics

X
This ad will auto-close in 10 seconds