Skip to main content

Abacus CEO highlights company's charitable event

salazar

Perry Antelman, CEO of Abacus Health Products, recently spoke to Store Brands sister publication Drug Store News about how the company has been giving back with a focus on conditions that affect many of its users. 

Antelman highlighted the Survive and Thrive: COVID-19 Celebrity Challenge to benefit the Arthritis Foundation, a live-streamed fundraising challenge held in April that raised money on behalf of the Arthritis Foundation and included such celebrities as football star Rob Gronkowski, model Camille Kostek and Pro Footbal Hall of Famer Brian Urlacher. 

"We created this event to spread positivity and optimism during COVID-19," Antelman said. "To show people all over the world that this is not just a time to survive, but an opportunity to thrive."

The full interview can be read here

Most Popular Content

Albertsons' Roche: In-Store Unlocks New Opportunities to Rethink Retail Media Measurement

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.
Albertsons

Why Kroger Precision Marketing Wanted a Full-Funnel Reset

The shift has let KPM work more holistically with its merchandising partners in brand conversations.
Kroger

P2PI Names 40 Under 40 Class of 2025

The fourth annual awards program spotlights the next generation of leaders in commerce marketing.
p2pi 40 under 40 2025

Why Ahold Delhaize USA Is Going In-House for Its Retail Media Edge

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 
Bobby Watts Ahold

Costco Signals New Era of Personalization, Retail Media

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.
costco retail media
X
This ad will auto-close in 10 seconds