Skip to main content

Abacus CEO highlights company's charitable event

David Salazar
salazar

Perry Antelman, CEO of Abacus Health Products, recently spoke to Store Brands sister publication Drug Store News about how the company has been giving back with a focus on conditions that affect many of its users. 

Antelman highlighted the Survive and Thrive: COVID-19 Celebrity Challenge to benefit the Arthritis Foundation, a live-streamed fundraising challenge held in April that raised money on behalf of the Arthritis Foundation and included such celebrities as football star Rob Gronkowski, model Camille Kostek and Pro Footbal Hall of Famer Brian Urlacher. 

"We created this event to spread positivity and optimism during COVID-19," Antelman said. "To show people all over the world that this is not just a time to survive, but an opportunity to thrive."

The full interview can be read here. 

Most Popular Content

2025 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.
wex 2025

Albertsons Runs Retail Media BOGO Deal

Albertsons Media Collective's Brian Monahan walks P2PI through the promotion, which matches CPG retail media investment with enterprise media dollars, and explains why recent changes in leadership have made it possible.
Albertsons

Kraft Heinz Promotions Entice Sobeys Shoppers

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.
Heinz Taste of Summer Floorstands

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

Trubar Raises Bar With Walmart Connect Campaign

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.
trubar walmart

Related Topics

X
This ad will auto-close in 10 seconds