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9/9/2024

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P-O-P Showcase: Best-in-Class Displays

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.

Danone Recreates Coffeehouse Vibe at Home

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

Danone Seasonal Coffeehouse Home'Rista program

Shoppers Are Reading Labels More Closely — Here’s How Brands Can Respond

There are growing concerns from U.S. consumers about artificial ingredients and increased awareness of product labels when making purchasing decisions, according to a new shopper study from the Acosta Group.

Exploring What Influences Shoppers’ Choices in the Snack Aisle

Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.

Gatorade Campaign Showcases Hydration Innovation

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance.