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Mark your calendar for Path to Purchase Institute events in 2026.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.