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9/9/2024

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Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.

Path to Purchase Trends 2025, Part 2: Social Media, AI & More

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.