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4/23 Test 3 Warming Rob Mahoney 4/23/2024 text This was a required field. Most Popular Content Top 3 Factoids for Your Next BevAlc Strategy Meeting From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026. P-O-P Showcase: Best-in-Class Displays Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands. Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer. Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand. Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.
