4/17 Test

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Mark your calendar for Path to Purchase Institute events in 2026.

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.