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P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.
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P2PI Names 40 Under 40 Class of 2026

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.
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P2PI Names 2026 Hall of Fame Inductees

This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.
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P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
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2026 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.
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