4/16 Testing Again After Another exciting Push!

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.