4/16 Image Testing

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month.

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.