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4/15/2024

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Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

If You Want to Accelerate Retail Media, Go Pick an Order

Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences.

Blurring the Lines: Why Integrated Campaigns Are the Future of Retail

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

Albertsons Debuts In-Store Digital Display Network

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

Albertsons’ Omnichannel Experience Playbook: Daily Rhythms and Digital Screens

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.