4/16 Image Testing

The fourth annual awards program spotlights the next generation of leaders in commerce marketing.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

The shift has let KPM work more holistically with its merchandising partners in brand conversations.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.