4/16 Image Testing

Mark your calendar for Path to Purchase Institute events in 2026.

Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.