4-24 Stripped Down Warming Test

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.

Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.