4-24 Stripped Down Warming Test

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

Mark your calendar for Path to Purchase Institute events in 2026.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

CEO Susan Morris outlined four strategic priorities during the retailer's latest earnings call.