4-24 Stripped Down Warming Test

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.