4-24 Stripped Down Warming Test

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

CEO Susan Morris outlined four strategic priorities during the retailer's latest earnings call.

Mark your calendar for Path to Purchase Institute events in 2026.

Board of senior commerce marketing leaders to help guide strategic priorities, content and programming for P2PI.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.