2:30 p.m. publish

The fourth annual awards program spotlights the next generation of leaders in commerce marketing.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

The shift has let KPM work more holistically with its merchandising partners in brand conversations.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.