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Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum.
reese's oreo cups anniversary campaign

Q&A: LPi Group's Leslie Maislin and Erin Henry

Meet Toronto-based LPi Group, one of the Path to Purchase Institute's member companies.
lpi group

New InStore Ignite Sessions Explore the Future of Physical Retail

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.
instore ignite 2026

General Mills Celebrates 55 Years of Monsters Cereals

A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity.
General Mills

Mondelez Case Study: 'Converting Reach Into Revenue With In-Store Activation'

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Sargento
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