2/29 External Link Testing

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

Read about the Business Excellence winners from Kraft Heinz, Giant Food, Kenvue, Back to Nature, Vestcom, Pacvue, Harvest Group, HMT Associates, Inmar Intelligence, Mars United Commerce, Acosta Group and The Trade Desk.

This case study details the full-funnel program, including retail media, influencers and in-store activations.