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11/30 New Post Timing Test

3:08 post time. Edited 4:45.
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Most Popular Content

P2PI Names 40 Under 40 Class of 2025

The fourth annual awards program spotlights the next generation of leaders in commerce marketing.
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Loblaw Advance Debuts Linear Multi-Touch Attribution Solution

Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.
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Kroger Expands Off-Site Retail Media Capabilities

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.
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Grocery Retail Media Networks: A Journey ‘From Side Hustles to Strategic Engines’

Leaders from top companies weigh in on retail media’s evolution, ongoing priorities for both retailers and CPG brands, and what’s holding the industry back.
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Oreo Turns Crosswalks Into Shoppable Experiences

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.
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