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Most Popular Content

How PepsiCo Used Walmart's Data to Rethink Launch Playbook

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
PepsiCo

Stater Bros. Markets Rolls Out In-Store Retail Media

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.
stater bros x in-store marketplace

In-Store Experience: The Solution to Retail Media's Growth Problem

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.
Dilini Fernando of Freeosk

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Closing the Gap Between Digital Media, In-Store Sales

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.
Liz Weinsten of Infillion
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