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05/26/2021

New Charlotte’s Web offerings emphasize convenience, retailer education

Charlotte’s Web is debuting in self-serve CBD kiosks and offering a virtual Learning Lab for retail employees to educate themselves about CBD, the brand and the endocannabinoid system.
David Salazar
Managing Editor
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As vaccination rates rise and consumers return to brick-and-mortar stores, Charlotte’s Web is rolling out new offerings meant to boost access to CBD and inform consumers and retail staff. The Boulder, Colo.-based company is debuting a first-to-market in-store kiosk that doubles as an educational resource, alongside a virtual Learning Lab for retail employees and managers. 

"Charlotte's Web is relentless in our commitment to hemp CBD access and education for everyone, which these innovations ingeniously and conveniently provide," said Deanie Elsner, president and CEO of Charlotte's Web. "We will continue to develop innovative ways to support our retail partners as they welcome back shoppers to their stores."

The Limelight Truyu self-service kiosks feature 50-in. video screens, allowing for constant access to CBD products and educational content. Charlotte’s Web said has approved more than 30 of its namesake brand’s CBD products, all of which come with certificates of analysis and have undergone rigorous testing. 

Charlotte’s Web said its retailer Learning Lab offers an online education platform for retail employees, buyers and managers aimed at increasing their knowledge of CBD, the endocannabinoid system and CBD’s science, safety and quality standards. Each of the five learning modules offer a certificate of completion and opportunity for rewards. 

"We believe the education provided in our Learning Lab helps retail staff to know the facts and the science of hemp CBD; in so doing, in-store shoppers can make more informed decisions for their wellness needs," said Jen Palmer, director of education at Charlotte’s Web.