Global Widget brands add roll-on, high-potency gel

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Global Widget brands add roll-on, high-potency gel

By David Salazar - 04/28/2020

Two brands from CBD manufacturer and distributor Global Widget are growing their offerings. The Tampa, Florida-based company’s Hemp Bombs and Nature’s Script brands have each added a CBD pain relief roll-on under the respective CBD Pain Freeze and CBD Aromatherapy lines. Hemp Bombs also has added a CBD Pain Freeze high-potency CBD pain relief gel. 

"We have taken our best-selling CBD pain relief gel and, as a result of direct consumer feedback and trends, transformed it into an easy-to-apply, mess-free roll-on application," said Kevin Collins, co-founder of Global Widget. "Each roll-on bottle contains 200 mg of premium CBD along with the same ingredients that customers have come to love from our original pain relief gel. We now also offer a higher potency pain gel containing 1000 mg of premium CBD, in addition to our 400-mg and 100-mg versions."

The high-potency gel also will get a Nature’s Script launch on May 1, the company said. 

Global Widget has decided to go big in topicals with its brands, having released Hemp Bombs and Nature’s Script body lotion, heat relief spray and bath bombs, which it said saw positive consumer response. It also is looking to gain a foothold in the CBD skin care market, which Allied Market Research estimates will go from $633 million in 2018 to $3 billion by 2026. 

"As we continue to listen to customer feedback and lead the CBD industry, you will see more topical products debuting throughout 2020, along with higher potency versions of some of our best-selling products," Collins said. 

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